D2C Model
The D2C model allows brands to have more control over their sales and customer relationships, leading to higher margins and greater brand loyalty.
Direct to Consumer
It refers to a business model where a company sells its products or services directly to customers without relying on intermediaries such as wholesalers, distributors, or traditional retail stores.
In the D2C model, companies market, sell, and ship their products directly to their customers, usually through online channels like their own websites, social media, or e-commerce platforms. This model allows companies to have more control over their brand, pricing, customer experience, and data, and often results in higher profit margins since there are no middlemen involved.
